The Farm Stop Conference is an annual conference for farmers, farm stops, and those who are interested in learning about farm stops, to gather and share knowledge about the importance of supporting local food. As the economic climate gets harsher and harsher every year for small, local farmers, farm stops are an integral way to support farm business, and consumer needs. The new branding for the Farm Stop Conference takes inspiration from other agricultural conferences, with a more friendly, vintage feel, emphasizing the values held by farm stops and local farmers alike.